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About us

Managing a number of existing homes gives Affinity a detailed knowledge of the care sector and a thorough understanding of the best industry business practices. Affinity has developed and adapted financial, operational and marketing management processes that promote a more efficient and effective approach to attracting and retaining public and private users of care services. Government legislation relating to the care industry is so immense, creating huge management and administration barriers to entry for individual and smaller operators. The future of the care industry is undoubtedly in the hands of organised professionals with specialist skills and facilities.

Best Practice

Affinity homes have best business practices built into the day-to-day operations. This is part of an ongoing drive and commitment to lead and exceed industry standards in the provision of care and in the operations of the business. The reward for this approach is reflected in the high quality ratings. By being proactive, keeping a close eye on changes in the care sector and by staying ahead of all the latest industry thinking Affinity is leading the future direction of the care sector.

Affinity are committed to continuously improve standards of care and welfare in care homes and in the community.

Ongoing Strategy

Affinity has an ongoing strategy to develop specialist services within homes. Starting with EMI (Elderly Mentally Ill) homes, the business quickly developed into other more specialist areas of care including PD (Physical Disabilities), ABI (Acquired Brain Injury and LD (Learning Difficulties).

  • Proven care home management company with a track record of increasing fees, occupancy levels and profits
  • Increase bed capacity of care homes through planning permission and property development
  • Demand is increasing as the over 85 year old demographic expands, yet supply is contracting under the burden of increasing regulatory compliance. The net result is occupancy rates of 92%, rising profits and capital values for well managed future proof homes
  • Future trends for the sector are extremely favourable with demand for care in the UK projected to significantly grow over the next 10 years producing a requirement of an additional 100,000+ beds
  • More important than the number of beds required is the focus on the increasing demand for more specialist services and better facilities


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