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Quality Partner in Care

25 years of industry knowledge underpins our business

Over the past 25 years Chris Bialan has effected the funding, acquisition and sale of well over 100 care homes. In 1993 he was appointed to the Board of the Dorset Care Association. He currently heads the Boards of 10 care homes as Development Director specialising in Nursing, Dementia, Learning Disabilities and Physical Disabilities. In 2003 Chris joined forces with Rob Cousins and they syndicated their first care home purchase. In addition to owning and managing homes, Chris and Rob are frequently called in by major lenders to troubleshoot other care homes.

Through this extensive expert knowledge of the care sector Affinity is ahead of the evolving direction of the industry and have positioned the business strategically. This commitment to standards in the business is reflected in the high quality CQC (Care Quality Commission) ratings of Affinity managed homes.

A success partner for care home acquisition

The model of syndication was developed over seven years ago from this detailed market understanding and wealth of experience. The original principle behind the concept was simply to help clients already in the care sector upgrade from their smaller homes into larger more profitable care home businesses. The thinking behind this strategy was that larger and more specialist homes offered more secure and better longer term profitability. Over time it became obvious that as the investors needed no knowledge of the care sector to participate in the excellent returns, there was an opportunity to expand the syndication process to non care experienced investors.

Existing care home owners as well as first time investors who had no previous knowledge of the care sector became enthusiastic participants of the syndicates. Everyone recognised the strong market demographics, the property backed investment and the potential for recession resistant income and returns. It’s a simple idea. Provide investors with an annual income, whilst creating the opportunity for increased capital growth. 

Professional care team providing specialist care services

The business has an ongoing strategy to develop specialist care services within all of the care homes. Affinity started with EMI (Elderly Mentally Ill - Dementia) homes, but quickly developed into other more specialist areas of care including PD (Physical Disabilities), ABI (Acquired Brain Injury) and LD (Learning Difficulties). The Affinity business objective is the achievement of excellent service through good practice, education and training and compliance of legislation which will lead to increased standards of care for all of the residents.

Experienced business team with quality management infrastructure and technical support

Affinity has developed and adapted financial, operational and marketing management processes that enable the business to optimise the profitability of each home. As the weight of legislation continues to increase, so does the necessity for a centralised Head Office function which Affinity provides. It is this very weight of legislation that gives Affinity huge opportunities to exploit the gaps exposed as the smaller operators are inevitably squeezed out of the market.

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