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Allenbrook Care Home, Fordingbridge

Allenbrook Nursing Home was purchased in 2005 as a 41 room nursing home with a “meals on wheels” service to the local community run from the home. Although Allenbrook was focused on the care it provided and its occupancy rates, it had no modern business principles or Key Performance Indicators in place. Despite being a picturesque building set in extensive gardens, it was largely tired and non future compliant. The trained staff, although good nurses, had no idea of the hygiene requirements to run the meals on wheels service.

On purchase Affinity decided to shut down the meals on wheels service and instigated an extensive refurbishment program. A new Registered Manager was recruited with a proven track record of quality care and entrepreneurship who very quickly installed business principles into the home, with a resultant increase in performance.

This increase in performance allowed Affinity to reinvest more money into the home and re-launch the meals on wheels service (Home Fare). The Home Fare service, like Allenbrook, continues to go from strength to strength and Allenbrook now has a real identity and brand loyalty within the community it serves.

At the time of writing, Affinity are reworking the recently achieved planning permission for an extra nine bedrooms to apply for a 20 bed extension at the home.



“To all the staff at Allenbrook Nursing Home, I know Mum liked it here and you always made her feel one of the family.”
Family of Mrs Ann Gilbert

“To you all, words cannot express our thanks for the wonderful care and affection that was shown to our Mother during her time with you. We will always sing your praises.
Family of Mrs Joyce Reed

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